My Beeline App

The objectives of this project

• Increasing MAU (Monthly Active Users), ARPU (Average Revenue Per User)
• Updating and implementing a design system
• Simplifying Customer Journey Mapping
• Enhancement of overall Customer Satisfaction Index (CSI)

Accomplished Tasks:

• Developing new events
• App redesign
• UX research
• Participation in A/B testing + analysis
• Conducted a review
• Increase in loyal users
• Conversion rate growth
• 2 redesigns in 2 years
• 100,500+ visuals for advertising

What is My Beeline App?

«My Beeline» is a mobile application or personal account for customers of the telecommunications operator Beeline. With the help of this application, users can manage their communication services, monitor their balance, pay bills, subscribe or unsubscribe from services, control data usage, and much more. This is a convenient tool for customers that allows them to easily manage their services and stay in control of their account and communication usage.

My Beeline — Redesign 2.0

We’ve updated the homepage, enhanced the structure and customer journey, added touchpoints, refreshed the design system, and much more.