Project Goal/Problem
Problem: Companies were struggling with handling disparate data, and existing tools were either too complex or expensive.
Goal: To develop a platform that offers a simple way to manage and analyze data, accessible to a wide range of businesses, and solves the issue of cumbersome and costly solutions.
My role in the Dataholder project
I was responsible for the full design cycle, from researching and analyzing competitors to creating prototypes and final designs for the platform and commercial website. My tasks also included collaborating with developers and participating in interface testing.
Analysis and Research
Competitor Research: We studied existing solutions, such as Google Data Studio and Microsoft Power BI, to understand their weaknesses in terms of user-friendliness and flexibility.
User Analysis: We conducted interviews with representatives of small and medium-sized businesses to identify their key pain points in data management. The primary takeaway was the need for a simpler interface and quick data integration.
Design Process
Ideation and Prototyping: Several interface sketches were created and discussed with the team and users. Based on feedback, interactive prototypes were developed.
UI/UX Design: The Dataholder was executed in a minimalist style, focusing on ease of working with large datasets. Special attention was paid to navigation and the interface for visualizing metrics.
Website Development: The commercial website was designed to attract customers, emphasizing the product’s benefits and the ease of registration.