My Beeline App

Project goals

• Improve user experience and simplify key customer journeys
• Redesign core sections of the app (dashboard, payments, services)
• Increase engagement and reduce friction in daily interactions
• Support business goals through UX improvements and feature updates

My role

• Product | UI/UX Designer
• Worked on product improvements and redesign initiatives
• Collaborated with product managers and developers
• Participated in UX research, prototyping, and testing

What I did

• Redesigned key user flows to improve usability and navigation
• Created UI solutions for new features and product updates
• Conducted UX analysis and identified pain points
• Participated in A/B testing and iterative improvements
• Improved visual consistency and design system usage
• Collaborated closely with development and product teams

About the product

My Beeline is a self-service mobile application for telecom customers.
It allows users to manage their balance, services, tariffs, and daily communication needs.

The challenge was to simplify complex user flows and make key actions faster and more intuitive.

Impact

• Improved usability of key flows such as payments and service management
• Simplified navigation and reduced cognitive load
• Enhanced overall user experience across core screens
• Contributed to ongoing product improvements and redesign initiatives

My Beeline — Redesign 2.0

As part of the redesign, we reworked the homepage and key user flows to improve clarity and usability.

The update included:

• Improved information hierarchy
• Cleaner and more consistent UI
• Better accessibility of key actions
• Enhanced visual design aligned with product goals

This redesign is part of an ongoing product evolution.