Promo Landing
The objectives of this project
- Increase the number of Superpowers sign-ups through digital channels.
- Inform the user about Yandex Plus.
- Highlight the list of available plans.
Accomplished Tasks:
- Full project management from structure to final result.
- Application of Yandex’s style guide.
- Adaptation.
- Animation advice for developers.
- Conducted a review.
The flow in the «My Beeline» application:
A significant effort was also devoted to creating the flow for subscribing to Superpowers within the My Beeline application. We worked on it for over a year, going through various iterations. During business trips, we studied which version users would prefer, finalized it based on their feedback, and only then released it into production.
And also:
A significant challenge was to encourage users to activate the Yandex Plus subscription and start using the services after subscribing to the tariff plan. However, we implemented more than 3 action points where the user could do this.
Key Metrics for the Superpowers Project:
- MAU (Monthly Active Users): Over the last quarter, the project reached +30,500 MAU, reflecting steady growth in the user base and audience engagement.
- DAU (Daily Active Users): On average, the project sees +1,800 DAU, indicating consistent user interest and high regular activity.
- ARPU (Average Revenue Per User): Over the last 3 months, ARPU amounted to $2.50, driven by the implementation of new monetization strategies and enhanced user experience.
- Increase in CTR after A/B Testing: After conducting a series of A/B tests, we achieved a 22% increase in CTR by optimizing call-to-action buttons and improving visual emphasis on key elements.