Promo Landing

The objectives of this project

• Increase the number of Superpowers sign-ups through digital channels.
• Inform the user about Yandex Plus.
• Highlight the list of available plans.

Accomplished Tasks:

• Full project management from structure to final result.
• Application of Yandex’s style guide.
• Adaptation.
• Animation advice for developers.
• Conducted a review.

The flow in the «My Beeline» application:

A significant effort was also devoted to creating the flow for subscribing to Superpowers within the My Beeline application. We worked on it for over a year, going through various iterations. During business trips, we studied which version users would prefer, finalized it based on their feedback, and only then released it into production.

And also:

A significant challenge was to encourage users to activate the Yandex Plus subscription and start using the services after subscribing to the tariff plan. However, we implemented more than 3 action points where the user could do this.